<- GO BACK TO TEST LIBRARY
SMART TEST

Influencer Marketing Manager

This skills test assesses candidates' knowledge of influencer marketing, social media and content creation.
Influencer Marketing
Social Media
Content
Communication
15
min
4
skills
Standard
difficulty
Smart test
Every test has unique questions pulled from our library

About the Influencer Marketing Manager skills assessment

Influencer Marketing Manager is responsible for managing the creation of social media strategies and the planning and execution of successful social media and influencer campaigns. To find the most qualified candidates for this role, we recommend screening job-specific skills like social media and communication. This expert-created template will help you evaluate applicants' ability to:
  • confidently lead nano, micro, and macro influencer campaigns
  • identify, negotiate and contract influencers
  • create and deliver influencer briefs and messaging guidelines
  • maintain relationships with influencers, and be the lead for any queries
  • set goals, track conversions, and measure the success of influencer programs
  • actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook

Is this Influencer Marketing skills assessment right for you?

See Sample questions

Our Influencer Marketing Manager Skills Assessment is tailor-made to simplify the hiring process for this dynamic role. This expertly crafted test allows you to evaluate candidates on their ability to strategize and execute influencer marketing campaigns across social media platforms. By focusing on job-specific skills like social media savvy and communication, this template ensures you identify the most qualified individuals for your marketing team.

Candidates are assessed on their competence in leading influencer campaigns of all sizes, from nano to macro influencers. The test evaluates their skills in identifying, negotiating with, and contracting influencers, as well as creating detailed briefs and messaging guidelines. It also checks their ability to maintain strong relationships with influencers, manage queries, set measurable goals, track conversions, and analyze the success of campaigns.

Additionally, this assessment gauges applicants' capacity to stay ahead of social media trends and emerging influencers on platforms like Instagram, TikTok, Twitter, and Facebook. Opting for this assessment means you're looking to find an Influencer Marketing Manager who not only excels in campaign management but is also proactive in leveraging the latest trends for your brand's benefit.

See Sample questions

Real-world experts behind our assessments

No items found.

And a bunch of other really clever people. The more, the brainier! See all our experts.

Our unique test creation process

Crowd knowledge.
Zero bias.

We crowdsource test questions from multiple experts rather than relying on a single individual. This helps to minimize unconscious biases and promotes diverse thought.

Dotting all the i’s &
crossing all the t’s

Our expert community is carefully curated, covering all levels, backgrounds and specialisations. Tapping into complementary expertise ensures our tests are thorough and well-rounded.

A system of checks
and balances

We’re big on practical questions and useful knowledge. Senior reviewers and question performance data help us weed out bookish questions and guarantee test quality.

Verify candidates’ skills the easy way

Turn your skills assessments into a hiring advantage. Customize, brand and automate in just a few clicks.

Get really precise – add custom questions

Make sure your skills assessments hit the nail on the head. Easily switch between test difficulty levels, add custom questions and adjust time limits.

Automate screening with a pass threshold

With a minimum pass score, you can cut down your screening time by 86%. Decide what a successful test result is and let us do the heavy screening for you. We’ll shuffle top performers to the top of your list.

Trust the results you get with cheat-proof tests

Our skills assessment engine combines anti-cheating measures with dynamic testing. No test taker gets the same questions, and if they try something fishy, we flag the results for you.

Feel at home with custom branding

Make a seamless transition from your careers page or job ads to the test landing page with custom branding. Add your logo or a team picture and customize the welcome text for the perfect first impression!

Looking for something else?

Sign up to browse 180+ available skills and pre-built templates.

Test library

Frequently Asked Questions

No items found.