As the company’s customer base rapidly grew and user demand spiked prior to events, it urgently needed a scalable, dynamic and adaptable infrastructure that could handle peak loads.

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As part of their optimization journey, Sieu Viet wanted to review their cloud infrastructure on AWS to take stock of existing capabilities and to identify next steps aligned with their business goals. In addition, a planned CRM system change was lined up as the company headed into its next phase of growth.

“Our partnership with Cloud Kinetics has been invaluable as we navigate our cloud journey and scale our digital infrastructure. Their expertise and focus on continuous optimization perfectly complement our business goals, making them a trusted partner in our transformation strategy.” Dat Vo, Head of Tech, Sieu Viet

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TVS Electronics was set up in 1986 and reports revenues of about US$500 million. It designs, manufactures and distributes dot matrix printers, point-of-sale (POS) terminals, printer supplies, mice, keyboards, mobiles, and uninterruptible power supplies (UPS). It also provides design, manufacturing and service support for telephone and ICT companies.

“We have met each challenge with powerful ideas – from our early days to the present where we offer a vast number of solutions to the electronics industry,” says Srilalitha Gopal, TVSE’s Managing Director. “This mindset has helped us anticipate and adapt to new developments. As our customers navigate the shape-shifting world of commerce, we stand by them for timely and up-to-date support. We call this Infinite Evolution.”

Solution: TVSE’s roadmap to transformation with AWS cloud

TVSE now needed to transform its backend systems. There were myriad issues that needed attention. For one, an aging ERP environment that had reached the end of support. Two, handling two data centers (DCs) – the production DC in Chennai, India and a secondary one in Bangalore, India that served as a disaster recovery (DR) site. And three, a slew of software from different vendors with versioning issues and tie-ins.

“We had multiple issues to be resolved, but needed one partner to handle it all,” the CTO says. “We opted for Cloud Kinetics. They proved their reputation for quality and delivery.”

Corporate reputation is vital. The parent, TVS Group, founded way back in 1911, now has 60,000 employees and a group turnover of US$9 billion. “Apart from our legacy products, where we continue to be market leaders, we have also added a range of services covering the entire spectrum of after-sales service and e-waste management,” the website states. “With our century-old legacy of quality, trust, and expertise in developing cutting-edge tech products and services, we are poised to deliver need-of-the-hour solutions that span geographies and categories.”

The Cloud Kinetics team set to work, starting with a detailed design of which apps needed to be migrated, in which sequence, and when. Since TVSE’s core apps were running on SAP on Windows 2003, Cloud Kinetics migrated SAP instances to SUSE Linux on AWS cloud. TVSE was also running a customer relationship management (CRM) application developed through another software vendor. The Cloud Kinetics team helped with infra provisioning and architecture review to ensure zero downtime and seamless integration.  To address the client’s need for continuous uptime and expert support, Cloud Kinetics also implemented 24/7 AWS managed services.

Outcomes: Robust returns with a move to AWS Cloud

“TVSE has been our customer since late 2014,” the Cloud Kinetics team, says. “We were delighted that TVSE could realize about 40% return on efficiency. Either TVSE’s team or vendors previously managed apps. We provided the infra support during the region migration and OS re-platform projects on the AWS cloud.”

Migrating to the AWS cloud was a default decision, given that AWS is architected to be a very flexible and secure cloud computing environment. AWS supports 90 security standards and compliance certifications, and all 117 AWS services that store customer data offer the ability to encrypt that data.

With 24/7 AWS managed services for the infrastructure translated to ongoing monitoring, proactive maintenance and rapid issue resolution, minimizing downtime and maximizing application availability.

An additional benefit of this re-platforming? More efficient e-waste management. Under the 2016 E-Waste Management Rules, a Producer Responsibility Organization (PRP) collects and channels e-waste generated from end-of-life electronics products to ensure environmentally sound management and disposal. TVSE is a PRO and has set up collection centres across India. It also raises awareness about e-waste through the media and training programs.

“Our technical expertise extends to re-configuring old equipment, refurbishing it, and making it as good as new. This reconditioning process enables the device to be re-used by the customer or business without compromising on the user experience,” TVSE says. “Our corporate buyback program is designed for companies to reduce total cost of ownership (TCO) as well as provide ROI. The program also reduces the cost of purchasing new equipment for companies and consumers.”

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